Sondage enfants par Pork Checkoff

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Checkoff a questionné 4 groupes de 10 enfants (jusqu'à 14 ans) de divers coins des USA et 350 autres en ligne.

sur leur familiarité avec des sites comme Petakids.com et sur le vgtarisme et les droits des animaux.

Plus de la moitié des enfants avaient entendus parler d'organisations défendant les droits des animaux. Parmi ceux-là, près d'un quart ont dit que ces organisations avaient un impact sur leur habitudes alimentaires.

Animal Activists Influence Children's Taste - 07/01/08
www.thepigsite.com/swinenews/16743/animal-activists-influence-childrens-taste

Pork Checkoff a un site pour les enfants ! Y perdent pas le nord...
www.pork4kids.com/Default.aspx

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Checkoff Tracks Activist Groups’ Influence on Kids


From their Flash animation movie dedicated to fighting “factory farms” to educational materials claiming that people have no right to harvest animals for food, activist groups that are targeting children have come under increased scrutiny by the pork industry.

“Pork producers are very passionate about this issue, and they wanted to find out how much these messages are influencing kids,” says Traci Rodemeyer, manager of pork information for the National Pork Board.

This prompted the Pork Checkoff’s 2007 research project to find out whether activist groups’ messages are reaching children, and if so, are they making an impact? The Pork Checkoff conducted four focus groups in Des Moines, Los Angeles, Philadelphia and Raleigh, N.C., comprised of 10 children in each group, ages nine to 14. The Checkoff also conducted an online survey of 350 children in this age bracket. The youth were asked about their familiarity with Web sites like petakids.com and The Meatrix (one of the Internet’s most popular animated advocacy films), along with their views on vegetarianism and animal care.

“The good news is that only a small percent of the students were aware of the activist groups’ messages,” Rodemeyer notes. “Unfortunately, when children are exposed to the groups’ messages, they have the power to change students’ perceptions on the spot. Going forward, we’ll be monitoring these groups’ activities closely.”

Analyzing attitudes
More than half of all youth surveyed have heard of “animal rights” organizations. Among those who have heard of these organizations, nearly one-fourth report the organizations themselves have impacted their meat eating habits.

PETA, for example, has a low awareness among the youth but higher impact on their meat eating habits. Only one-third of all youth surveyed indicating they have heard of or visited the PETA Web site. Among those who are aware of PETA, however, one-third reported having seen a video concerning animal care or meat consumption. More than half (53%) indicated the Web site/video had impacted their meat eating habits.

“Our research showed that today’s youth are very concerned about animal care,” Rodemeyer says.

Speaking out on YouTube

Activist groups that have targeted the pork industry and other sectors of the livestock industry are expanding beyond traditional in-school initiatives and are pushing for more viral, on-line outletsto communicate their messages to kids.

The YouTube Web site, for example, has high awareness among youth, with three-quarters of all youth surveyed indicating they have heard of or visited the site. Among the surveyed students who were aware of YouTube, 25 percent report having seen a video concerning animal care or meat consumption. One-third of those who watched the videos indicated the website/video had impacted their meat eating habits, Rodemeyer says.

Taking a new look at The Meatrix

The online film The Meatrix, which was released in 2003, had the lowest awareness among the youth, but the highest impact on meat eating habits. Spoofing Hollywood’s “Matrix” trilogy, The Meatrix stars a mysterious trenchcoat-wearing bull, Moopheus, who offers young pig Leo a red tablet which opens his eyes to the “real world,” where agribusiness corporations are eradicating family farms and promoting intensive production methods. At the end of the movie, viewers are directed to an action page where they are encouraged to support sustainable food production.

While only 7 percent of all youth surveyed indicated having heard of or visiting the Meatrix Web site, more than three-quarters of those who are aware of The Meatrix have seen a video concerning animal care or meat consumption. Of those, nearly two-thirds indicated the Web site/video had impacted their meat eating habits.

“We’re keeping a close eye on these activist groups and their messages, and we’re prepared to take action if they escalate their efforts to target children,” Rodemeyer says.



Checkoff Tracks Activist Groups’ Influence on Kids

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