Faire la même chose que les défenseurs des animaux !!!!

[Animal 0]

Encore un autre vendu aux éleveurs !!!


CANADA: Livestock producers advised to connect with consumers on emotional level
05.feb.09
Farmscape
Bruce Cochrane

A Washington based communications strategist is encouraging livestock producers
to harness some of the same strategies used by animal rights activists to get
their message out.
Production agriculture has increasingly become the target of animals rights
activists who have been extremely successful in bringing about legislative
restrictions on livestock producers.
Dan Murphy, a communications specialist with Outsource Marketing, told those on
hand for the 2009 Manitoba Swine Seminar livestock producers need to take a page
out of their book and adopt some of the same game plan these opponents of
agriculture are so gifted at using.
Clip-Dan Murphy-Outsource Marketing
They are very skilled at finding the hot buttons to press, whether it's pictures
of a poor little puppy abused in some puppy mill or whether it's a baby pig
trying to squeeze through the bars of his metal cage.
These groups are very good at knowing how to connect emotionally with things
people get upset about and things people care about in terms of animal welfare
and in terms of environmental protection.What I would suggest is that producers find ways to take some of these issues
that matter to people, whether it's the environment, whether it's food safety,
whether it's economic viability for the rural parts of this country and the
States as well and find ways to talk about how their business contributes in a
positive way to those issues that people are concerned about.
You care about the environment, you need to understand how livestock producers
can be stewards not just of the animals but of the land, the water shed, the
soil, things that ultimately contribute to a positive impact on the environment
that the average consumer feels very strongly about.
Murphy stresses the livestock industry needs to connect with the public on an
emotional level and then talk about the science and the research.
He says, until you make that emotional connection, the science wont make a
difference.
For Farmscape.Ca, I'm Bruce Cochrane.

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