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hop

L'alternative Tofurky, de plus en plus prisée et...rentable

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Vegetarian alternatives to traditional holiday favorites are becoming increasingly popular and profitable

With Thanksgiving upon us, the folks who make the vegetarian poultry alternative known as "Tofurky" have good reason to flap their wings. Having survived sitcom jokes and glacially slow initial sales, Turtle Island Foods is celebrating the sale of its 1 millionth Tofurky roast since the product was hatched in 1995.

"At first, retailers didn't believe anyone was crazy enough to make a whole Tofurky roast for Thanksgiving," recalls Seth Tibbott, founder of Turtle Island Foods, located in Hood River, Ore. "The first one served eight and cost $32. Stores would sell one per season at first, then five the next year."

Today, the company, which also makes Tofurky versions of such meat staples as sausages and cold cuts, is turning a robust profit and expects $10 million in sales in 2006, despite dramatically lowering the cost of Tofurkys over the years (see BusinessWeek.com, 11/21/06, "My First Tofurky").

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Pass the Tofurky, Please - 21/11/06
www.businessweek.com/bwdaily/dnflash/content/nov2006/db20061121_643413.htm?chan=top+news_top+news+index_after+work

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Ah voilà !
Quand j'ai blogué à propos de "la" Tofurky que j'ai achetée (pour la première fois) pour 20$, beaucoup de gens ont laissé un commentaire pour me dire que 20$, c'était une aubaine. Ils avaient payé la leur 40$ !

Et je me demandais si c'était une erreur du Provigo lol!
Mais non et tant mieux !

Merci hop d'avoir répondu à une de mes questions flower

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