Attirer des clients par l'odeur

[Animal 0]

31 août 2007- Louiseville-Kentuky

Pour faire la promotion de son nouveau menu spécial à $2.99, la compagnie KFC (Poulet Frit Kentucky) a trouvé une façon originale d'attirer des clients. Par l'odeur !!!

Juste avant l'heure du «lunch», des charriots remplis de poulet frit Kentucky passeront dans tous les bureaux des villes de Washington, Chicago et Dallas



http://www.kentuckyfriedcruelty.com/

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31 Aug 2007- Louisville, Ky.-based Kentucky Fried Chicken's $2.99 Deals was recently
introduced. The marketing campaign is focussed around the idea that the smell of
KFC in American offices will lure customers into the chain.
To carry out the "scent-focused" campaign, KFC will place its new chicken meal
on mail carts that travel to offices right before lunch. The intention is that
workers will be inspired by the aroma and visit the chicken chain during their
lunchtime.
The pilot programme is launching in offices in Washington, Chicago and Dallas.
"We couldn't think of a better way to showcase the value of our new $2.99 Deal
than to inject the mouth-watering scent of Kentucky Fried Chicken into the
corridors of corporate America," said James O'Reilly, chief marketing officer
for KFC.